Friday, November 9, 2007

Suneeta Rao's album on Female Foeticide

Suneeta Rao’s new music video for her latest single Sun Zara has the words When you know things are getting real rough – you’ve got to be tough enough. Produced in association with the UNFPA – The United Nations Population Fund, this video has been made for the Girl Child, to address the issue of Sex Selection and to help stop female foeticide.

Directed by Rachel Reuben, shot by ace cinematographer Jason West and produced by Rain Forest Productions, the video has been shot on location in Mumbai. It features Suneeta as an angel on a mission to save a pregnant woman, played by Suchitra Pillai, from eliminating her girl child before she is born under family pressure. The song, Sun Zara has been written and composed by her, with music by Nexus, featuring Gino Banks, Sangeet Haldipur and Sheldon D’Silva.

The video was launched at the Asia Pacific Conference on Sexual and Reproductive Health in Hyderabad on October 30 Suneeta hopes that this will help spread her message to women to assert themselves and not be pushed around or forced into selecting the gender of their child. As a spokesperson for LAADLI, the Girl Child Initiative of the NGO Population First, Suneeta considers this an extension of her efforts towards the cause.

Source - Screen Weekly